christian johansson Archives - MSPI - Master's in Sustainable Product-Service System Innovation

Business Model Framework for Open Innovation projects in Incumbent organizations: A study on Incumbent organization in Sweden

Christian Johansson — Tue, 07 May 2019 12:12:34 +0000

Karthik Battula has completed his master thesis on the MSPI program. The thesis was conducted in collaboration with Ericsson and focuses on a concept called Minimum Viable Business Models as an approach to facilitate early stage Open Innovation and business model generation in innovation projects.

The title of the thesis is: Business Model Framework for Open Innovation projects in Incumbent organizations: A study on Incumbent organization in Sweden

Download the thesis here: http://bth.diva-portal.org/smash/record.jsf?pid=diva2:1313883

Abstract

This thesis is about exploring the suitable business model framework for open innovation projects in incumbent organizations like Ericsson. Due to the rise in global competition and digitalization incumbent companies cannot innovate in closed innovation systems. Open innovation accelerates the flow of internal and external knowledge for expanding to the new markets by the use of innovation. Companies need reliable and working tools to innovate their business models.

Along with technological innovation, business models also play a dominant role in businesses. Companies need to protect their business models by building them strong. Through making them hard to replicate for placing companies ahead of their competition. Companies employ the business model to understand value creation, delivery, and capture mechanisms. Open innovation explicitly incorporates the business model as a source of both value creation and value capture. Later role of the business model is to enable the organization to sustain its position in the industry(West et al. 2006).

The content of the thesis is explaining how the early stage startups and innovation projects are building their business models in incumbent organizations — then developing a suitable business model framework for such projects in incumbent organizations to building their business ideas. Using design thinking methodologies proposed a business modeling approach with existing tools from the literature for creating a viable business model and using a value-based approach to quantify the value propositions by understanding value delivered to the customer and developing capturing model. By converting those values in monetary terms, it makes it easy to propose a value-based price for the solution. Through this thesis, the author has introduced a framework and process model for business modeling by early stage projects. The contributions were in empirical findings and analysis focused on design thinking-based business modeling approach for MVBM framework and process model.

Keywords

Business model, open innovation, value propositions, business model innovation, business strategy, value creation

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Extreme PSS Innovation 2017/18 completed

Christian Johansson — Fri, 12 Jan 2018 08:21:00 +0000

In the Extreme PSS Innovation course, students from BTH’s masters programmes in Mechanical Engineering, Industrial Management and Engineering, and Sustainable Product-Service System Innovation (MSPI) are given challenges from real industrial companies to solve. The course is a central part of BTH’s mantra “In Real Life”.

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Supporting product development with a tangible platform for simulating user scenarios

Christian Johansson — Wed, 25 Oct 2017 11:45:03 +0000

Ryan Ruvald has completed his thesis on using scale models as prototyping design supports in product development. Download it here: Link to record on the DiVA portal.

Abstract

Motivation:

Today’s sustainability challenges are increasingly being addressed by Product Service Systems to satisfy customers needs while lowering their overall environment impact. These systems are increasingly complex containing diverse artifacts and interactions. To provide a holistic solution centered on the human experience element, design of product-service systems are best driven by data gathered from design thinking methods.

Problem:

When considering innovation challenges, such as the deployment of autonomous electric machines on future construction sites, data driven design can suffer from a lack of available tangible user feedback upon which to make design decisions.

Approach:

In the case of this study, the development of a scaled down construction site structured around generally applicable operations was built as a prototype for involving various users in early phase development of a HMI for interacting with prototype machines built by Volvo CE called the HX01. Qualitative data acquisition methods were derived from Design Thinking approaches to needfinding including: a questionnaire, unstructured interviews and observations.

Results:

The prototype scale site became a 5 meter x 5 meter semi-portable site with 1:11 scale ratio machines including: excavators, wheeled loaders and autonomous haulers. The product tested with the site was an augmented reality interface to provide a communication platform between workers and the autonomous haulers designed at building trust to enable collaboration. Test users and observers provided feedback confirming the effectiveness of the scale site scenario to convey the necessary context of a realistic interaction experience. Beyond HMI testing, the site served as a tangible artifact to instigate conversations across domain boundaries.

Conclusions:

The tangible experiential scenario platform developed displayed the capability to go beyond one-way concept communication of concepts to customers, by including customers as integral participants in the testing of new products/services. For design teams, the site can facilitate deeper learnings and validation via a shared contextualization of user feedback. The further implications may also include: the ability to increase rationale at design decision gate’s assessment of risk in new products and enable the identification of emergent issues in complex future scenarios.

Keywords

Experiential Prototyping, Empathic Design, Data-Driven Design, Knowledge Sharing, Autonomy, Augmented Reality

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Data visualization in conceptual design: developing a prototype for complex data visualization

Christian Johansson — Fri, 22 Sep 2017 12:58:25 +0000

Xin Yi has completed her Master Thesis on Data visualisation. Download it here: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-15192

Abstract [en]

In today’s highly competitive industries, engineers are driven to not only design a better product to fulfill users’ needs but also demanded to develop a product in a short time to occupy the market. With the development of data collection and visualization technology, the application of data visualization into product development to enhance the ability of better product design is a significant trend.

Data visualization becomes more and more important since it could illustrate the valuable information, such as tacit needs and patterns which hidden from data, in a communicated way to help engineers get more inspiration for the conceptual design.

It is not hard to collect data; however, the challenge is to visualize the valuable information from a large number of data concisely and intuitively. In recent years, there are some visualization techniques available for product design, while, most of them are implemented in the later stage of product development, few methods are applicable for conceptual design. Therefore, this thesis is carried out to explore appropriate visualization techniques to provide support for conceptual design.

The aim of this thesis is, in an engineering environment, to investigate ways to visualize complex data legibly and intuitively to enhance engineers’ ability for conceptual design from better understanding the current machine. In order to achieve the objective, a conceptual design case of the improvement of wheel loader fuel consumption is applied, which consisted of plenty of data sets within various parameters, to explore how to reveal the hidden information of complex data for engineers.

As the result of this thesis, a prototype contains a series of visualization techniques is proposed to demonstrate data information from a wheel loader under several visualization situations. The final prototype has the functions of visualizing different operations separately; visualizing the overall fuel consumption in one operation; cluster’s patterns visualization; visualizing the impact of one variable on the whole value.

Keywords

complex multidimensional data visualization, insight gathering, conceptual engineering design, prototype

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