Business Model Framework for Open Innovation projects in Incumbent organizations: A study on Incumbent organization in Sweden

Christian Johansson — Tue, 07 May 2019 12:12:34 +0000

Karthik Battula has completed his master thesis on the MSPI program. The thesis was conducted in collaboration with Ericsson and focuses on a concept called Minimum Viable Business Models as an approach to facilitate early stage Open Innovation and business model generation in innovation projects.

The title of the thesis is: Business Model Framework for Open Innovation projects in Incumbent organizations: A study on Incumbent organization in Sweden

Download the thesis here: http://bth.diva-portal.org/smash/record.jsf?pid=diva2:1313883

Abstract

This thesis is about exploring the suitable business model framework for open innovation projects in incumbent organizations like Ericsson. Due to the rise in global competition and digitalization incumbent companies cannot innovate in closed innovation systems. Open innovation accelerates the flow of internal and external knowledge for expanding to the new markets by the use of innovation. Companies need reliable and working tools to innovate their business models.

Along with technological innovation, business models also play a dominant role in businesses. Companies need to protect their business models by building them strong. Through making them hard to replicate for placing companies ahead of their competition. Companies employ the business model to understand value creation, delivery, and capture mechanisms. Open innovation explicitly incorporates the business model as a source of both value creation and value capture. Later role of the business model is to enable the organization to sustain its position in the industry(West et al. 2006).

The content of the thesis is explaining how the early stage startups and innovation projects are building their business models in incumbent organizations — then developing a suitable business model framework for such projects in incumbent organizations to building their business ideas. Using design thinking methodologies proposed a business modeling approach with existing tools from the literature for creating a viable business model and using a value-based approach to quantify the value propositions by understanding value delivered to the customer and developing capturing model. By converting those values in monetary terms, it makes it easy to propose a value-based price for the solution. Through this thesis, the author has introduced a framework and process model for business modeling by early stage projects. The contributions were in empirical findings and analysis focused on design thinking-based business modeling approach for MVBM framework and process model.

Keywords

Business model, open innovation, value propositions, business model innovation, business strategy, value creation

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Designing for Lymphedema Patients

Christian Johansson — Tue, 23 May 2017 16:21:26 +0000

In the Design Thinking course, students from the MSPI-program and the Mechanical Engineering MSc program have explored issues relating to diagnosis and treatment of Lymphedema. Based on need analysis, ideation, and a prototyping approach, the students have developed concepts for how to address these issues, focusing on merging user desirability, with feasibility and viability from a business perspective.

The project has been initiated by and performed in collaboration with Blue Science Park and the SICAHT project. Lymphedema disease provides one of the opportunities for innovation within the healthcare sector, which has been identified in an extensive mapping of needs that are yet to be fulfilled to a satisfactory level, given opportunities that comes with modern technologies and E-health.

Lymphedema is an illness that frequently affects people who has gone through cancer treatments. It is important to discover and begin effective treatment already in the early stages to manage the most severe effects of the illness. Current methods rely to a great extent on access to scarce resources within the healthcare system. Therefore, the students have investigated if there are opportunities to make identification and treatment more independent and effortless for users to manage on their own.

The post Designing for Lymphedema Patients appeared first on MSPI - Master's in Sustainable Product-Service System Innovation.

Karthik Battula Archives - MSPI - Master's in Sustainable Product-Service System Innovation

Business Model Framework for Open Innovation projects in Incumbent organizations: A study on Incumbent organization in Sweden

Abstract

Keywords

Designing for Lymphedema Patients