Value Innovation Archives - MSPI - Master's in Sustainable Product-Service System Innovation

Value Innovation ‘real life’ projects 2016

Christian Johansson — Fri, 09 Dec 2016 12:58:59 +0000

How many types of innovation are there? One can argue that innovation is incremental, radical or disruptive, and that many other models are proposed. But when it comes down to ‘real life’ action, how do companies innovate to create value for their customers?

MT2536 Value Innovation is a course in the Master Programme that every year gives students the opportunity to experience the multifaceted nature of product/service innovation in development projects conducted in collaboration with company partners.

This years’ course featured projects in different domains, ranging from the development of health care technologies to boat cleaning.

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Value Innovation 2015

Christian Johansson — Wed, 25 May 2016 09:36:40 +0000

Students in the Value Innovation course presented the results of their real-life projects, conducted in collaboration with industrial partners.

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Value Innovation

Tobias Larsson — Sat, 02 May 2015 21:26:32 +0000

Course Purpose

Value innovation is the simultaneous pursuit of differentiation and low cost.

Value innovation is the simultaneous pursuit of differentiation and low cost. Value innovation focuses on making the competition irrelevant by creating a leap of value for buyers and for the company, thereby opening up new and uncontested market space. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price and cost is aligned The purpose of the course is to give the participants an understanding of how methods and tools to develop products, based on a value view, may be used. Participants will gain knowledge in project set-up, project charter, voice of the customer, value analysis, concept creation, verification and presentation. The course is focused on carrying out a product development project with value focus. By carrying out real team based projects in a collaborative mode the student will have the chance to reflect upon acquired theoretical base and apply this in a real setting. The experience will render the student a good position to enter into the work life.

Course Objectives

After completion of the course the student will be able to:

Perform needs analysis
Develop and evaluate concepts on value contribution
Make value adding prototype solutions
Work effectively in team based setting
Perform value analysis

Course Contents

Value innovation
Value modeling
Opportunity recognition
Customer value
Value creation
Team management
Customer needs assessment
Value process

Learning & Teaching

Course focus is to give the participant knowledge to perform and carry out value driven development projects with focus on innovation. Through lectures, workshops, team exercises and project work, students will gain an understanding of value innovation. Participants work in groups, going from needs to finished product (or prototype) in close collaboration with industry with the aim to gain understanding and experience of todays and tomorrows ways of working in value driven markets. Students will complete assignments on group basis, and will share his/her learning with others through his/her written documents, group work and presentations. The course will be provided in English.

Course responsible and examiner

Professor Tobias C. Larsson

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Dynapac guest lecture at BTH

Tobias Larsson — Tue, 23 Oct 2012 19:24:17 +0000

Magnus Fast, Product Responsible, from Dynapac Compaction Equipment gave a guest lecture in the Value Innovation course at BTH.

Magnus Fast, Dynapac

For the gathered people (students from Industrial Economy, Mechanical Engineering, MSPI, and staff of BTH) Magnus told the story of how Dynapac work with value engineering in their development of new asphalt rollers.

The Value Innovation course is part of the MSPI, Industrial Economics, and Mechanical Engineering programs.

For more info contact Professor Tobias C. Larsson, tobias.larsson@bth.se.

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